Princess Tatiana is a concept that reflects the creativity and identity exploration of the multidisciplinary artist Tatiana Lauda Iturrioz. Born in Buenos Aires, 1996, she studied Fashion Design in the Universidad de Buenos Aires and International Relations in Universidad de San Andres but finally found her place in 2021 working as a fashion stylist and wardrobe designer in the music industry, working with artists in live shows and music videos. Finally in 2022, Tatiana launched her own brand Princess Tatiana of printed socks and tights occupying the roll of designer and creative director. Recently, aiming to expand the business she incorporated clothing, custom realizations and merchandising design and realization.

From styling to design, creative direction and illustration Tatiana’s work likely carries a unique and cohesive aesthetic that reflects her personal journey and artistic exploration. Princess Tatiana reflects the duality between her alter ego core Princess, a fantasy character who represent her more illusional, naive and cute self; and Tatiana, her most truthful essence, her more emotional, deep, melancholic and dark self.